The presentation began by asking the audience to think back to 2004 – when MySpace was still king and the supply chain really focused on logistics. The supply chain wasn’t viewed as a critical component of business–it was seen as a cost center. It was a part of manufacturing.
Fast forward 10 years and CEOs point to the supply chain as a critical success factor on earnings calls. Solutions have advanced exponentially, we have Chief Supply Chain Officers and Universities are promoting supply chain programs. Quite the change.
A lot of positive progress has been made in the past 10 years but there is still a lot of work to do. The keynote addressed four key challenges that still need to be addressed.