Strategic Outcomes
Lock down your price and promotion strategy with Logility’s solution for pricing and promotion analysis. Planners can predict demand spikes and sales lift resulting from a promotion or temporary price reduction to drive better inventory decisions.
Become laser-focused
Gain visibility to drive improved decision-making.
Review and align
Analyze trends, optimize product pricing.
Evaluate and measure
Assess revenue impact, maximize promotions, measure lift.
Benefits
Pricing and promotion analysis enhances campaign management and supports inventory planning by revealing the impact of price changes on demand using multi-level, regression-based machine learning algorithms and highly refined price elasticity models.
Improve forecasting
Predict demand spikes and sales lift resulting from promotions or price reductions.
Level up inventory management
Anticipate detailed inventory requirements based on a promotional calendar, improve inventory velocity and boost customer satisfaction.
Align cross-functionally
Collaborate across marketing and operations teams, creating what-if scenarios to achieve market share, unit, revenue and profit goals.
Plan with confidence
Gain fresh, actionable insights when existing pricing models fail to account for important segmentations like Customer, Geography and Category.