Hunkemöller Achieves Growth in a Complex Market through Analytics, Automation and a Unified Retail Planning Platform with Logility

Ladies Fashion Retailer Makes Better Decisions Faster
NEW YORK – January 13, 2020 – Logility, Inc., automating the digital transformation of advanced retail planning and supply chain optimization, today announced Hunkemöller, a ladies lingerie and clothing manufacturer with more than 7,000 employees in 900 stores across 20 geographies, has achieved impressive results with the Logility Digital Planning platform. Today, Hunkemöller is able to optimize inventory performance, automate allocation and replenishment planning processes, and free up time for the planning team to focus on value-adding analysis and higher impact decision-making opportunities.

Hunkemöller manages a complex product portfolio offered across multiple channels including company-owned retail, e-commerce, franchise and concession store operations. The company’s merchandise is available in a wide range of styles, shapes and sizes to fit the needs of its diverse customers. For example, one style can have 57 different size, color and style combinations. For Hunkemöller, the challenge is to ensure each store is provided the right assortment of merchandise that will maximize full-price sell-through and deliver the seamless experience its customers have come to expect. For example, style preferences and size requirements can differ greatly from one region to another. The retailer turned to Logility’s digital planning platform to help automate its allocation and replenishment and support its goals to deliver a unified customer-centric strategy across each channel.

“Having an intelligent planning platform to manage the complexity of Hunkemöller’s inventory while continuously refining and optimizing allocation and replenishment to specific demand was crucial,” said Nick Bailey, global merchandising, planning and distribution director, Hunkemöller. “Automating size curves and other hard to manage variables, Logility gives us far more process automation and visibility into our data, and has enabled our allocation team to take on a more strategic role. Because our allocators are now more strategic, they can make better decisions to keep merchandise in the right place at the right time.”

Logility’s advanced analytics provide Hunkemöller with the ability to evaluate atypical demand spikes and other anomalies. With the constant change of consumer preferences and the information-sharing habits of the connected world we live in, Hunkemöller is able to quickly assess sales demand information provided by Logility, and to analyze it at a granular level. With these insights, replenishment decisions are made with more autonomy and confidence.

“Hunkemöller recognized the opportunity to transform its merchandise planning processes, boost inventory performance and sense and respond more quickly to changes in customer demand while reducing costs and improving the customer experience,” said Karin Bursa, executive vice president, Logility. “The Logility Digital Planning platform helps companies like Hunkemöller drive higher margins, improve service and automate replenishment with greater precision and less effort.”

To learn more, watch the on-demand webcast, “Using Analytics & Automation to Increase Retail Profits, featuring Hunkemöller” or visit

About Logility

Accelerating the digital supply chain from product concept to customer availability, Logility helps companies seize new opportunities, sense and respond to changing market dynamics and more profitably manage their complex global businesses. The Logility Digital Planning platform leverages an innovative blend of artificial intelligence (AI) and advanced analytics to automate planning, accelerate cycle times, increase precision, improve operating performance, break down business silos and deliver greater visibility. This SaaS-based platform transforms sales and operations planning (S&OP) and integrated business planning (IBP) processes; demand, inventory and replenishment planning; global sourcing; quality and compliance management; product life cycle management; supply and inventory optimization; manufacturing planning and scheduling; retail merchandise planning, assortment and allocation. Logility customers include Big Lots, Fender Musical Instruments, Husqvarna Group, Parker Hannifin, Verizon Wireless, and VF Corporation. Logility is a wholly owned subsidiary of American Software, Inc. (NASDAQ: AMSWA). To learn how Logility can help you make smarter decisions faster, visit

Forward-Looking Statements

This press release contains forward-looking statements that are subject to substantial risks and uncertainties. There are a number of factors that could cause actual results to differ materially from those anticipated by statements made herein. These factors include, but are not limited to, continuing U.S. and global economic uncertainty, the timing and degree of business recovery, unpredictability and the irregular pattern of future revenues, dependence on particular market segments or customers, competitive pressures, delays, product liability and warranty claims and other risks associated with new product development, undetected software errors, market acceptance of Logility’s products, technological complexity, the challenges and risks associated with integration of acquired product lines, companies and services, as well as a number of other risk factors that could affect the Company’s future performance. For further information about risks the Company and American Software could experience as well as other information, please refer to American Software, Inc.’s current Form 10-K and other reports and documents subsequently filed with the Securities and Exchange Commission.  For more information, contact:  Vincent C. Klinges, Chief Financial Officer, American Software, Inc., (404) 264-5477 or fax: (404) 237-8868.

Logility® is a registered trademark of Logility, Inc. Other products mentioned in this document are registered, trademarked or service marked by their respective owners.

Media Contact:

Justin Siefert