Demand volatility and customer mandates are two of the top three pressures on business behavior today, driving the need for demand segmentation.
As the speed of business continues to increase, the question for companies is: How should we respond? There is no time to waste-systems and processes must work seamlessly, and it starts with establishing the most accurate statement of demand that can be determined. Do you know where your demand is coming from? Is your organization equipped with the right tools for the job?
This report examines the adoption of demand segmentation and its benefits in tackling demand volatility and channel shifts.