Bridge the Gap: How Fragmented Planning Horizons Undermine CPG Supply Chains


A unified global supply chain management planning system is a key factor that facilitates insightful and strategic business decisions. In a time when consumer packaged goods (CPG) manufacturers face the threat of disintermediation by big retailers, restoring power to the brand often means going direct to the consumer via premium outlets, factory stores, ecommerce or omni-channel selling, and even new “store-within-a-store” models. With product variants proliferating and more direct access to the consumer, CPG global supply chain management teams must maneuver astutely around seasons, assortments, promotions, and retail demand signals spanning multiple planning horizons.

Even under the best circumstances, the “bets” planners place on products and materials two, three or more seasons into the future are difficult to make with confidence. Huge sales and margin impacts among many other factors hang in the balance. And once those bets are placed, the ability to respond to changes in retail demand and other factors can literally mean the difference between profit and loss for CPG manufacturers.

Download this white paper and learn how to build a strategic and tactical foundation to support comprehensive global supply chain management and coordinated planning across the short, medium and long-term horizons to fuel profitability and competitiveness.

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