Develop An Omnichannel Competitive Advantage

For retailers, shifting the business to support the new consumer requires adopting an omnichannel approach. But making that shift is challenging — particularly with a merchandising and supply chain infrastructure that is siloed and lacks data transparency. In an era when speed and responsiveness are table stakes, an integrated platform is a business basic for any retail organization that calls itself truly omnichannel. This white paper outlines the benefits of a broad integrated technology platform and the need to reevaluate organizational structures and processes so retailers can create the flexible, customer-centric, omnichannel-capable supply chains required to serve today’s empowered consumers.