The Agile Retailer: Leveraging Allocation Planning


Agile retailers are using allocation planning to move away from the fixed locations/fixed seasonal models based on fixed notions of style and size to more ever-fresh offerings and new brands that are responsive to specific locations and unique customer lifestyles. This report details how retailers are honing their business practices and making extraordinary investments in order to grow and address never ending omni-channel challenges.

What does it mean to be an Agile Retailer? At its heart is the recognition that successful retailing is a tough business driven by the numbers. Those numbers have to be precise, all encompassing, and available fast if a retailer is to achieve and sustain market leadership.

With a focus on mastering and rethinking allocation planning practices, this white paper from ChainLink Research defines several key principles of an agile retailer business model, and reveals how to excel at the omni-channel game. Two types of retailers are examined, a traditionalist model and a fast fashion retailer, to discover how their more agile models produce greater results. For both models, the market is dynamic. To thrive in this volatile and competitive climate retailers have embraced demand management technologies, including merchandise and allocation planning. By leveraging a more scientific forecasting approach, they are able to respond to dynamic marketplace trends and make better decisions.