Companies often overlook important nuances as they try to segment their customers
Segmentation strategy is a hot topic, especially in the supply chain. For many companies the focus is to isolate a handful of key customers and then lump all of the rest together.
It’s a bit like a naïve Pareto analysis.
In my role with Logility, I have the opportunity to work with a wide variety of companies and executive management teams around achieving their supply chain goals and prioritizing their initiatives.
I recently sat down with MID Retail co-founders Mike Ruhana and Chuck Miller to discuss the qualities that lead to retail supply chain success. Drawing on their experience with more than 100 leading retailers, they have identified five habits for retail planning and allocation success that are, in their words, “true difference makers.”
We are at Gartner's 2014 Executive Supply Chain Conference this week and the opening keynote just wrapped up. Noha Tohamy, research vice president, and Debra Hofman, research vice president, discussed where the supply chain is headed by taking a retrospective look at where we have been.
It’s exciting when you see a company that “talks the talk” and “walks the walk” with complete conviction. Bill Nienburg, Vice President of Global Merchandising and Sales Planning, Under Armour, did just this in front of 300 supply chain practitioners at the recent Logility Connections 2014 conference in Atlanta, GA, calling the athletic apparel maker’s supply chain “a cornerstone for [Under Armour’s] overall growth agenda.”
Supply Chain Insights is hosting a survey that explores how supply and demand planning software implementation time impacts ROI. Take the survey and Supply Chain Insights will email you the final report at no charge--and you can receive a personalized review of the results by phone with Supply Chain Insights Founder and CEO Lora Cecere.