The need for demand visibility is growing exponentially as manufacturers, distributors and retailers all try to ensure successful product launches and maximize margins from product sunsets. Life cycle planning improves demand planning at every stage of a product’s life cycle, from new product introductions (NPIs) to phase-out at end-of-life.
Improve customer satisfaction
Support accelerating consumer demand for product innovation and environmentally conscious options.
Gain essential visibility into the demand patterns of new, short-life or seasonal products. Support the dynamic introduction of new or seasonal products.
Understand the impact
With forecasts calculated at each phase of the product life cycle, see how demand patterns impact your entire supply chain.
Life cycle planning is especially suited for consumer goods, food and beverage, high fashion, electronics and seasonal items where sales history may not exist or may be a poor indication of future demand. It’s also used to forecast products in other types of industries where historical demand is not a good indicator of future sales, such as catalog or service parts products.
Improve forecast accuracy
Accurately forecast demand using attributes such as color, price point and material types. Create forecast patterns using attribute-based modeling techniques which, for new products, is more accurate than time-series models.
Create demand profiles
Automatically create demand profiles based on user-defined attributes. Assign demand profiles to new, short life, highly seasonal and end-of-life products.
Fine-tune demand plans
Leverage demand signals such as POS data to validate and tune demand plans.