Mitre 10 is a New Zealand-based chain of more than 80 home improvement and garden stores. Structured as a marketing and buying co-operative, storeowners across the country can respond to the unique demands of their individual communities while being supported by their Auckland-based corporate headquarters.
With greater than 80,000 individual SKUs available at any one time, monitoring individual performance across categories and regions, tracking trends or preparing useful, timely reports was a huge challenge for Mitre 10.