From Demand Signal to Revenue Action

Session 2 of Planning to Execution, Reimagined

Demand changes every day. A promotion overperforms. An order pulls forward. A customer prioritization decision has to be made in hours, not days.

In this session, Anupam Aishwarya, SVP and Industry Principal at Logility, shows how Orchestration Center translates demand signals into real-time fulfillment, allocation, and inventory actions, protecting revenue before the window closes.

What you’ll learn:

Why demand plans, AOPs, and actual orders diverge, and what that divergence costs
How to sense demand signals from internal and external sources before they become variances
A framework for translating signals into quantified business impact before committing to a response
How to orchestrate the response across fulfillment, allocation, and inventory automatically

About the series

This session is part of Planning to Execution, Reimagined; a four-part virtual series for supply chain leaders. Sessions 1 is available on-demand and Sessions 3 and 4 run October through November 2026.