Serax, a leading name in contemporary homeware, has revolutionized its supply chain planning by adopting Logility’s DemandAI+ as the foundation of its operations. As the first customer to fully implement DemandAI+, Serax has embraced AI-driven forecasting, achieving a remarkable 20% reduction in forecast error. Integrated seamlessly with SAP, DemandAI+ now powers the company’s entire Sales & Operations Planning (S&OP) process, enabling smarter, faster decision-making. In a highly competitive and dynamic market, this transformation has positioned Serax as a pioneer in AI adoption for demand planning. Their success highlights the power of innovation and collaboration in driving supply chain excellence.