Recognized as one of Australia’s hottest distributors, The Heat Group has an established track record of growing brands. Heat earned its position as a major player in the cosmetics market in 2001 by gaining the Australian distribution rights for Procter & Gamble owned brands Max Factor and Covergirl. The company is now the exclusive Australian distributor for the leading global brand essence, and also owns cosmetic and personal brands ultra3, MUD Makeup Design, The Beauty Exchange and Billie Goat as well as eyewear brands OZK.O, Boofhedz and Marine Optics.

Challenge

Heat wanted to increase supply chain visibility across the company, simplify the process and increase collaboration with its business partners.

Solution

Heat deployed Logility and increased forecast accuracy, boosted fill rates and significantly improved internal and external collaboration.

Bottom Line

• Increased forecast accuracy by nine percentage points
• Boosted fill rate by six percentage points
• Raised service levels while maintaining target inventory levels
• Improved internal collaboration across the company and external collaboration with business partners