Fender Rolls Out a Rockin’ Supply Chain

Fender is the world’s leading guitar manufacturer, and its name has become synonymous with all things rock ‘n’ roll. Iconic Fender® instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars are known worldwide as the instruments that started the rock revolution.


Fender needed to improve forecast accuracy, gain better control of inventory, minimize capacity constraints and synchronize supply flow.


Fender implemented Logility Voyager Solutions™ and achieved true visibility of supply and demand requirements, improved forecast accuracy, boosted service levels and doubled finished goods inventory turns.

Bottom Line

  • Improved key item forecast accuracy
  • Boosted service levels by 50%
  • Doubled finished goods inventory turns
  • Accelerated decision analysis from months to weeks