Citizen Watch Company of America, the number one watch brand in the midmarket, maintains an intricate omni-channel network that exceeds 10,000 stores and includes over 15 major e-commerce sites.

Challenge

Big-box and e-commerce retailers have disrupted traditional brick and mortar retail channels, while consumer preferences in the affordable luxury watch category have also undergone significant change.

Solution

Logility  helped Citizen Watch Company of America keep time with an ever-changing product catalog, including demand segmentation for core products and assortment planning for exclusive and new product introductions by channel and customer.

Bottom Line

• Improved S&OP process
• Leveraged demand segmentation and assortment planning for new product introductions
• Enhanced long-range planning
• Enabled volumetric and financial planning analysis
• Supported better decision making