Citizen Watch Company of America, the number one watch brand in the midmarket, maintains an intricate omni-channel network that exceeds 10,000 stores and includes over 15 major e-commerce sites.
Big-box and e-commerce retailers have disrupted traditional brick and mortar retail channels, while consumer preferences in the affordable luxury watch category have also undergone significant change.
Logility Voyager Solutions™ helped Citizen Watch Company of America keep time with an ever-changing product catalog, including demand segmentation for core products and assortment planning for exclusive and new product introductions by channel and customer.
- Improved S&OP process
- Leverage demand segmentation and assortment planning for new product introductions
- Enhanced long-range planning
- Enabled volumetric and financial planning analysis
Supported better decision making