Supply chain event management software increases promotional lifts.
Logility Voyager Event Planning™ integrates marketing strategies with forecasting, distribution and logistics planning to calculate and analyze the impact of promotional plans and demand shaping strategies. Voyager Event Planning enables true collaboration within your organization to integrate marketing plans for special events with logistics and distribution. You can leverage events for competitive advantage and incorporate promotion strategies into forecasts and production plans.
Using pre-trained neural-network models, Voyager Event Planning software helps analyze multiple promotional elements such as price discounts, coupons, advertising and product placements and make sound predictions about consumer behavior. Causal-based forecasting models let you create simulations of alternative marketing programs, linking promotions to key areas throughout your supply chain. Logility s neural technology learns as promotions are planned, implemented and executed. In as little as two to three cycles, the neural network behaves as if it had been custom built for your business.