2017 Merchandise Planning Survey Benchmark Research

Consumer behavior and mobile technology have dramatically changed the traditional retail model. These developments dictate the need for retailers to adapt to a new model to accommodate the blurred lines of retail and innovative methods of shopping driven by mobile technology, artificial intelligence and rapidly changing fulfillment options, which are changing the very foundation of customer service.

Within this challenging environment BRP conducted its 2017 Merchandise Planning Benchmark Survey to explore the current state of retail planning and to identify and understand retailers’ priorities as they strive to meet the needs and demands of today’s consumers.