Marketing Campaign Manager

  • LocationAtlanta, GA
  • Marketing
  • Full Time

DUTIES AND RESPONSIBILITIES

  • Develop, and manage integrated campaigns designed to increase new customer acquisition, or growth with current accounts.
  • Responsible for campaign execution including coordination, monitoring, analyzing, and reporting on performance of all approved marketing campaigns and liaise with team members to improve campaign performance
  • Work closely with product marketing to define target personas, value proposition, messaging and content needs.
  • Work closely with digital marketing and content marketing team to orchestrate the construction of marketing assets. Provide guidance, direction, and oversight on all campaign deliverables.
  • Collaborate with business development, and sales leadership to ensure campaign metrics, and deliverables are met.
  • Identify, and optimize targeted third-party media sources to execute campaign elements and work collaboratively with event and digital marketing teams.
  • Project manage all integrated campaigns tactics and assigned team to ensure all tactics, events, and content are delivered on time and within budget.
  • Develop digital programs and manage marketing automation system; measure campaign performance and identify levers for improvement – design and analyze relevant reports, A/B testing and evaluate performance across various marketing channels to identify opportunities to optimize ROI
  • Help maintain up-to-date information in CRM and other martech tools; including budget, campaign members, targeted accounts/contacts and supporting marketing materials.
  • Ability to act as a project manager with expertise in lead generation. Manage and report on lead and opportunity conversion.
  • Develop, and manage campaign calendar and report routinely to management on progress of all campaigns.

QUALIFICATIONS

  • Bachelor’s degree required; at least 5 years marketing experience
  • Working knowledge of Microsoft Word and Excel required
  • Understanding and experience with marketing legislations including CAN-SPAM, Opt-in and GDPR
  • Familiarity with Act-On marketing automation, Smartsheet, Microsoft CRM a plus
  • Familiarity with Google Analytics a plus
  • Ability to work in an environment with tight deadlines
  • Strong oral and written communication skills
  • Excellent time management and organizational skills
  • Strong analytical skills
  • Flexibility and insight to adjust programs based on performance and goals
  • Superior professionalism and judgment
  • Strong work ethic and positive attitude

Interested in joining Logility?

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Sr. Director of Product Marketing

  • LocationAtlanta, GA
  • Marketing
  • Full Time

DUTIES AND RESPONSIBILITIES

  • Develop a deep understanding of market needs and the competitive landscape to shape communication and strategic positioning that differentiates Logility’s solutions.
  • Translate complex solutions and new features into compelling messages that prospects, customers, and the sales team will understand, prioritize, and adopt.
  • Contribute in creation, positioning and coordination of thought leadership content and campaign design for promotional activities to drive lead generation programs and market awareness.
  • Develop presentation materials promoting Logility’s solutions to broad audiences as well as smaller focused meetings and analyst briefings.
  • Advise, coach, and prepare customer speakers for joint or independent speaking engagements on behalf of Logility.
  • Drive the delivery of sales tools including product presentations, brochures, datasheets, white papers, positioning documents and website content.
  • Assist with evaluating market data to develop target market analysis and strategy by solution group, industry, geography, technology platform to support product innovation team, sales, and marketing campaigns.
  • Assist in content development and delivery of ongoing sales and marketing activities.
  • Understand, document and influence product requirements through surveys or direct contact with customers, prospects, industry analysts and competitors.
  • Gather, understand, and monitor the competitive landscape and general industry information and communicate related news and positioning to the sales organization.

POSITION REQUIREMENTS

  • Requires a bachelor’s degree in a related field
  • Requires a minimum 8 – 10 years of related experience
  • Background in the software industry is required
  • Advanced Analytics and supply chain planning expertise is required

Interested in joining Logility?

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Senior Graphic Designer

  • LocationAtlanta, GA
  • Marketing
  • Full Time

DUTIES AND RESPONSIBILITIES

  • Design across all media including, corporate web properties, marketing content, display creative, mobile, email marketing, advertisements, and social media, landing page creation.
  • Management, and oversight of corporate brand and style guidelines and architecture.
  • Design, layout and produce marketing assets: Infographics, brochures, advertisements, promotional material, and MSFT PPT presentations.
  • Collaborate with Product Marketing, Event Marketing, and Corporate Marketing, and third-party agency teams to deliver digital assets required to meet campaign goals.
  • Collaborate with
  • Production of video and rich media content for corporate web properties, and social media promotion.
  • Develop and manage a content and visual library of produced marketing and communications

POSITION REQUIREMENTS

  • Requires a bachelor’s degree
  • Requires a minimum 5 years of design experience in agency, or in an enterprise marketing department.
  • Adobe CC “big 3” – Photoshop, Illustrator, InDesign
  • Web development a big plus (HTML, CSS)
  • Video editing – Adobe Premier (After Effects a plus)
  • Audio engineering – Adobe Audition or DAW experience a plus
  • Basic principals of photography – DSLR usage, lighting, etc.
  • Web streaming, live production a plus
  • Knowledge of HTML5, WordPress, PowerPoint.
  • Knowledge of Marketing Automation solution – Act-On
  • Familiarity with SmartSheet a plus

PERSONAL CHARACTERISTICS

  • Team player who’s passionate, curious, decisive, and empathetic. A strong listener that is obsessed with exceeding expectations.
  •  Able to quickly establish credibility, build working relationships with people across the organization and take input from others.
  • The intuition and ability to act quickly, pivot strategy, and quickly deliver new strategy and position to address the constant changing market.
  • A positive attitude and flexibility in all facets – the way work gets done, priorities and what gets done.
  • A commitment to the customer and the ability to communicate, persuade, and build relationships with customer executives, media, and analysts in target customer segments.
  • Ability to think strategically, and to see opportunities and threats in the context of Logility’s position in the market, and act upon the opportunity.

Interested in joining Logility?

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