Voyager Event Planning
Optimize promotional lift with supply chain event management.
If you want to leverage events for competitive advantage, you need to be able to incorporate promotions and organizational strategies into your forecasts and production plans. Voyager Event Planning makes this a simple process. You can effectively—and efficiently—calculate and analyze the effects of your promotional plans. Plus you’ll be able to model demand-shaping strategies such as price discounts, coupons, advertising, special packaging and product placements.
Logility uses pre-trained neural networks to support causal forecasting. Using advanced modeling techniques, you can more quickly create simulations of alternative marketing programs and refine your forecasts. Plus Logility integrates these forecasts and marketing strategies with your distribution and logistics planning. This means you can readily align your promotional events with your logistics and distribution activities, breaking down one of the oldest barriers in the supply chain.
Take the guesswork out of planning highly successful promotional campaigns. Leverage Event Planning’s advanced functionality and:
- Increase profitability by more accurately calculating promotional lift to reduce inventory investment
- Effectively plan a single promotion or sophisticated multi-tiered marketing campaigns
- Accurately forecast the results of promotional activity by using neural networks
Use Logility’s Event Planning Expert Advisor to define critical resources, network relationships and supply chain constraints for modeling purposes.
