Responding to New Challenges in the Branded Apparel Industry
Branded apparel manufacturers have faced severe pressures from new sources over the last few years, including mass merchants, retail private label brands and agile vertical retailers. Each one threatens to further erode prices and margins, while demanding faster sell-through as well as increased speed and flexibility.
To combat these new threats, branded manufacturers must adopt three core competencies that will help them to better plan assortments at the store level, understand in-season trends, and support in season replenishment and VMI.
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