As part of the effort to re-brand four businesses in its marketing and distribution division, Farnell InOne began to cross-sell products across its subsidiary businesses and give customers access to a greater array of products from the Farnell InOne company of their choice. With the Farnell InOne initiative, the company needed to deliver a single order from multiple warehouses, support the implementation of new warehouse locations, increase order visibility, improve service and reduce inventory levels.