Pfizer
Industry: Life Sciences
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Pfizer products area available in over 150 countries, and span healthcare, animal health and consumer healthcare.
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Company
Pfizer discovers, develops, manufactures, and markets leading prescription medicines for humans and animals and many of the world's best-known consumer brands.
Problem
To gain global visibility of worldwide market demand, providing trend analysis and synchronizing the global supply chain. Additional goals at Pfizer were to effectively plan for the rollout of new products, establish and measure key performance indicators to drive improvements and streamline the Sales & Operations Planning process.
Solution
Pfizer increased visibility across global markets-specifically Demand Planning-improved timely reporting of Key Performance Indicators, and synchronized demand, supply and production. Additionally, Pfizer improved internal collaboration, access to timely global information as a source of competitive advantage, and enabled and accelerated the S&OP process.
Bottom Line
- Increased visibility across global markets
- Improved internal collaboration
- Increased competitive advantage
- Accelerated and enabled the S&OP process