Malt-O-Meal
Industry: Consumer Goods, Food & Beverage
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Just as millions of Americans start the day with a nutritious bowlful of Malt-O-Meal cereal, Logility is also helping the company bag a better position in the value-priced cereal market.
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Company
Malt-O-Meal Company has been serving up hot and cold breakfast cereals to generations of Americans since 1919. With its acquisition of the bagged cereal business from Quaker Foods & Beverages, Malt-O-Meal is poised to become an even bigger player in the value segment of the ready-to-eat cereal market. The family-owned company operates two production facilities in Minnesota and three distribution centers across the United States that supply more than 22 different ready-to-eat cereals, including brands like Honey Graham Squares, Toasted Cinnamon Twists, Berry Colossal Crunch, Honey Buzzers, Frosted Flakes and Puffed Rice and Puffed Wheat cereals.
Problem
Malt-O-Meal needed to improve supply chain visibility and forecast accuracy to manage a growing collection of brands and SKUs, while responding more quickly to changing market demand.
Solution
Logility Voyager Solutions™ helped Malt-O-Meal synchronize customer service, inventory planning, distribution and production processes, improve visibility throughout the supply chain, and boost forecasting accuracy.
Bottom Line
- Increased product family forecasting accuracy by at least 5%
- Gained better visibility to seasonal demand patterns
- Enabled collaborative decision-making, forecasting and product rollout coordination across the company
- Delivered better customer service
- Enhanced inventory management