Constellation Wines, U.S.
Industry: Consumer Goods, Food & Beverage
|
The mission at Constellation Wines U.S. is to produce and market a broad range of quality domestic and imported wines suitable for every occasion.
|
Company
As the U.S. arm of the world's largest wine company, the Constellation Wines U.S. portfolio extends across the world's most exciting wine regions, and includes many of the strongest brands in the today's wine industry. With a collection of wines and wineries that represents the entire spectrum of wine styles and price points, Constellation Wines is the leading producer of premium and super-premium wines in the United States, with properties such as Robert Mondavi Private Selection, Woodbridge by Robert Mondavi, and Blackstone. The company also has a leadership position in the "fighting varietal" and popular-priced segments, with brands such as Vendange, Inglenook, Almaden, Paul Masson, and Arbor Mist. Its strong import portfolio includes: Alice White, Hardys, and Banrock Station from Australia; Nobilo and Monkey Bay from New Zealand; and Marcus James from Argentina.
Problem
Long lead times, demand variability and growth by acquisition led Constellation Wines to improve supply chain planning.
Solution
Constellation Wines deployed Logility Voyager Solutions™ and decreased forecast error by up to 50%, gained the ability to accurately forecast long lead times for wine-making process, and began successfully modeling promotional and seasonal demand. Based on its track record of success, the company rolled out Voyager Solutions in its acquired Australian division for both the domestic and export markets.
Bottom Line
- Decreased forecast error by up to 50%
- Gained the ability to accurately forecast long lead times for wine-making process
- Began successfully modeling promotional and seasonal demand
- Rolled out Voyager Solutions in its acquired Australian division for both the domestic and export markets