Brown Shoe Company
Industry: Consumer Goods, Softgoods/Apparel
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Besides its venerable Buster Brown line, Brown Shoe brands include Airstep, Connie, LifeStride, and Nickels; it also sells Bass, Star Wars, Hot Kiss, and Disney licensed footwear.
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Company
Brown Shoe is a leading consumer-driven footwear company, operating nearly 1,300 retail shoe stores (Famous Footwear) throughout the U.S. and Canada, and a marketer and supplier of branded, private label and licensed footwear to department stores, mass-merchandisers, independent and specialty stores (75 million pairs sourced in 2004).
Problem
The goal at Brown Shoe was to create a corporate-level, consensus based forecasting process to synchronize customer demand with factory operations.
Solution
Brown Shoe deployed Logility Voyager Solutions™ and reduced lead times, began forecasting POS data to create one demand plan by SKU, enabled in-season adjustments to incoming factory orders, and reached 80% forecast accuracy at the size/width level.
Bottom Line
- Reduced lead times
- Began forecasting POS data to create one demand plan by SKU
- Enabled in-season adjustments to incoming factory orders
- Reached 80% forecast accuracy at the size/width level